Amendment Supporters Hit the Airwaves
This week we learned that amendment supporters are running radio and TV ads. The radio ads started this week on Monday, and the TV ads apparently begin next Monday.
Various amendment supporters have said in the past that they would not be running any ads because they don't have the money. As early as Monday, Rep. Mark Gundrum said on the Charlie Sykes show, "We have zero dollars to be putting ads on TV."
Julaine Appling and Lorri Pickens from Vote Yes for Marriage have repeatedly told reporters and supporters at their events that they did not have plans to run ads.
It isn't a coincidence that they waited until now. Because they almost certainly paid for the ads after Monday, Oct. 23rd, this means this expenditure--and where the money came from--will not show up on the campaign finance filing due to the state Elections Board by the end of the day on Monday. The 23rd was the last day of the filing period. After the 30th, the campaigns must file every 24 hours, but those reports are likely to get much less scrutiny.
Here's what we know so far about the actual contents of their ads and where they're running.
An ad has been running statewide on radio stations. It contains at least one completely false piece of information: it says there is a gay marriage lawsuit about to make its way to the Wisconsin Supreme Court. There is no such lawsuit. You can listen to the ad here. (The music sounds like it's straight out of a horror movie.)
We know for sure they are beginning to air TV ads next Monday for sure in Green Bay, Eau Claire/La Crosse, and Milwaukee, and most likely statewide.
Because we have amazing supporters in every nook and cranny of this state, we also learned today that they intend to use paid actors for their commercials.
At least one potential theme of their ad is showing children who wonder what their future will be like if Wisconsin fails to "protect marriage." It's interesting that they have to pay people to act this out. None of our commercials use actors; they show real Wisconsinites.
All of these developments are a sign that supporters of the amendment are scared. They know that we are running a serious campaign to win, and they can't ignore that it's getting very close.
We've asked for your help many times, but if you can contribute again, it would be a huge help to us in this final stretch as we try to stay on the air and keep talking to voters. You can donate here to make sure our voice continues to be heard.